This PDF is an excerpt from the book Creative Advertising by Mario Pricken. The excerpt is entitled Dream Team and it outlines how to develop strong creative ideas in a team. The book focuses on advertising but the techniques can be applied to any creative project. The key ideas have been highlighted in blue. Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.

Creative Advertising Mario Pricken Pricken, Mario download B–OK. Download books for free. Creative Advertising by Mario Pricken, 330, available at Book Depository with free delivery worldwide. Creative Advertising: Ideas and Techniques from the World’s Best Campaigns, Thames & Hudson, 2004 WWW RESOURCES: www.marketingweek.gr. ISBN: Advertising: Strategy, Creativity and Media pdf Key creative strategiesbehind the worlds greatestcampaigns for anyoneworking in advertising,marketing, design,and communication, 2010, Idea Management for Marketing, Advertising, Media and Design, Mario Pricken, Creative Strategies, ISBN:, Business & Economics, 311 pages.

Author

Pricken, Mario.

Preferred Title

Kribbeln im Kopf. English

Title

Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.

Format

Book

Edition

New ed., rev. and updated.

Published

New York : Thames & Hudson, 2008.

Description

255 p. : ill. (some col.) ; 29 cm.

Notes

'Translated from the German Kribbeln im Kopf by Mary Whittall'--T.p. verso.

Contents

• What can this book do for you?
• pt. 1. DreamTeam : a framework for great creative performance
• 1.01. DreamTeam : manage your ideas like a pro
• 1.02. From the brief to a single goal
• 1.03. Building your DreamTeam
• 1.04. Switch on all five senses
• 1.05. Always separate the ideas phase from the evaluation phase
• 1.06. Grab ideas and run with them
• 1.07. Avoid idea killers and think creatively
• 1.08. Stick with it : the best ideas are yet to come
• 1.09. Develop your sense of humour
• 1.10. Use doodles to visualize your ideas
• 1.11. Taking your ideas further : creativity is crucial!
• 1.12. Idea evaluation and selection : from three hundred to three
• 1.13. Implementation : turning ideas into reality
• pt. 2. The KickStart catalogue : finding ideas that communicate
• 2.01. The basis of the KickStart catalogue
• 2.02. Using the KickStart catalogue
• 2.03. The KickStart catalogue
• 2.04. Without words
• 2.05. Mixing and matching
• 2.06. Compare and contrast
• 2.07. Repetition and accumulation
• 2.08. Exaggeration
• 2.09. Turn it right around
• 2.10. Omission and suggestion
• 2.11. Paradoxes and optical illusions
• 2.12. Provocation and shock tactics
• 2.13. Playing with time
• 2.14. A change of perspective
• 2.15. Spoofs and parodies
• 2.16. Symbols and signs
• 2.17. Come and play
• 2.18. Telling stories
• 2.19. Absurd, surreal, bizarre
• 2.20. Take it literally
• 2.21. Take a look inside
• 2.22. Show the effects
• 2.23. Change the product
• 2.24. Alternative uses
• 2.25. Double meanings
• 2.26. Play with words
• 2.27. In the beginning was the word
• 2.28. Reframing : a key to creative thinking
• 2.29. Metaphor and analogy
• 2.30. Break out of the frame
• 2.31. Alternative media
• 2.32. All the world's a stage
• pt. 3. Copy with punch : using wit and humour
• 3.01. Structuring jokes
• 3.02. A practical guide to joke-making : constructing and disrupting frames of reference
• 3.03. Developing punchlines
• 3.04. Adapting and using existing punchlines
• 3.05. Make the most of black humour
• 3.06. Unexpected humour and situation comedy
• 3.07. Blue humour
• pt. 4. Classic creative techniques
• 4.01. The morphological matrix
• 4.02. Osborn's checklist
• 4.03. Visual synectics
• pt. 5. Visualization : movies in your mind
• 5.01. Tools for professional dreamers
• 5.02. Controlling the pictures in your mind
• The team behind this book.

Subject headings

Advertising.
Commercial art--Technique.

Creative Advertising Mario Pricken Pdf Download

ISBN

9780500287330 (pbk.)
0500287333 (pbk.)
0500287330 (pbk.)

Generals zero hour download free. Access to this resource may be restricted to users from specific IU campuses.

Creative Advertising Pricken Pdf Templates

Please choose your campus in order to proceed:

Creative Advertising Pricken Pdf Download

Not affiliated with Indiana University (licensed resources not accessible off-campus)